Let's talk about your fantasies.
Most ads that grace your Facebook or Instagram feed are selling every business owner's fantasy: more money with a heckuva lot less work… get paid to be you… make use of this 3-step formula to finally find true freedom.
Most of those ads look pretty much the same because they're selling an outcome — an outcome that inspires one to buy. You will find photos of beautiful destinations. You will find videos with soft, natural lighting. You will find charts that only point upward.
What most ads leave out is how it's all going to come to fruition.
Sure, you will find blog posts, email courses, and webinars that can tell you more about what happens between now and full fantasy realization. But the facts have been in the merchandise they're selling or the service they're offering.
And rightfully so! When you yourself have a product that's the potential to create the ultimate fantasy, you should absolutely get paid for that.
Of course, what comes involving the “go now” and full fantasy realization — that's where our brains start to play tricks on us.
This doesn't just happen with business training or services, either. It happens any moment someone is selling wellness, weight loss, retirement planning, relationship coaching, fitness, personal styling… in reality, most consumer industries are about fantasy fulfillment.
We know that it can take time and work to create our dream outcome. We know you will see detours to follow along with and mistakes made. We know it's never quite as easy and straightforward as it seems.
We fixate on the fantasy and forget reality.
Now while we're fixating on the fantasy, we get careless. We assume that our dream of working from the beach, traveling full-time, putting the children through college, or — say — creating a custom tiny house in the Flathead Valley of Montana is just right around the corner and we behave like our success is really a foregone conclusion.
This is where in actuality the story starts with today's guest, Tommy Griffith.
Tommy may be the founder of ClickMinded , a comprehensive digital marketing training company that started as an easy, in-person SEO workshop.
I'll let Tommy let you know the whole story — but suffice to state that it includes leaving a good job at Airbnb, living abroad, fantasies of working from the beach, food poisoning, ruining $50,000 worth of work, and being robbed.
And the story — a happy one — ends with quite a unexpected go on to bring the company into its next stage.
Tommy and I talk about why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in the way of his execution.
Now, let's discover what works for Tommy Griffith!
